Released on: June 4, 2008, 6:19 am

Press Release Author: Aqua Chem

Industry: Consumer Services

Press Release Summary: Microsite and Online Water Analysis Tool Make Pool Care
Simple

Press Release Body: Aqua Chem, the pool care brand known as Simply Smarter Pool
CareT, has recently launched a new microsite, plusequalsmore.com, to familiarize
pool owners with its line of Plus products, which include 3" chlorine tablets, shock
and algaecide. The site also links to Aqua Chem's Online Water Analysis tool, which
provides a pool water analysis with product recommendations, application
instructions and a shopping list for needed products.

Consumers who visit plusequalsmore.com will find a forum for sharing stories and a
message board for visitors to post pool cleaning hints and tips. The site also
includes information on the Plus product line:
. 3" Tablets Plus® - kills bacteria and controls algae. Also prevents corrosion and
metal staining, reduces scale formation, softens water and has a built-in sunlight
protector.
. Shock Plus® - an oxidizer, buffer, flocculent and clarifier, all in one.
. Algaecide Plus®- kills and controls black, green and mustard algae. Non-foaming
with results in 24 hours.

In addition, Aqua Chem's Online Water Analysis takes the guesswork out of pool care.
With a pool water sample, a simple test strip and the help of this innovative
online tool, pool owners have a customized care system at their fingertips.

"A new pool season has arrived, and pool owners are anticipating all of the backyard
parties and barbecues they want to have with friends and family, not all the time
they want to spend cleaning their pool," said Melissa Hickman, Aqua Chem's brand
director. "Our value-added Plus line makes maintaining crystal clear water simpler
than ever, so our customers can spend more time enjoying their pool and less time
maintaining it."

Registration for the Aqua Chem Plus Equals More Sweepstakes also runs online at
plusequalsmore.com through June 30, 2008. There is no purchase necessary - by
simply filling out an online form, participants are registered for the chance to win
the Ultimate Backyard Theater System worth over $7,000. This theater system
includes a 5' x 9' inflatable screen, DVD player, LCD projector, audio mixer,
microphone, 80-watt speakers and stands and a custom-built Pelican Case console.
Five first prize winners will receive a premium quality wireless sound system that
plays DVDs and Satellite Radio. Every week for 10 weeks, one winner will be chosen
for an iPOD-compatible, portable MP3 music speaker system.





About Aqua Chem
With a goal of providing Simply Smarter Pool Care, the Aqua Chem brand is for the
Do-it-Yourself consumer who desires a good value and products that are easy to use
and understand. Aqua Chem stands for better performing products and offers superior
resources to help educate and support consumers. For more information, visit
aquachem.com.

About BioLab, Inc. - A Chemtura Company
Chemtura Corporation, with 2006 sales of $3.7 billion, is a global manufacturer and
marketer of specialty chemicals, crop protection and pool, spa and home care
products. BioLab is the Consumer Products division of Chemtura, with headquarters
in Lawrenceville, Georgia. The company markets and sells several key brands such as
BioGuard, Aqua Chem, PoolTime, Omni and Sun in the pool and spa industry, plus
Greased Lightning and The Works within the household cleaner markets.


Web Site: http://www.plusequalsmore.com

Contact Details: 303 Peachtree Center Ave.
404-221-1188
nhunnicutt@fletchermartin.com